An Open Letter To Every Home Business Entrepreneur…

“How To Attract An Automatic Income For
The Rest Of Your Life

Announcing: ‘The Complete Guide To Copywriting’
Home-Study Training System, By Nick Wrathall,
Which Reveals:

1.How to MASTER the secrets of successful copywriting
2.How to write powerful sales copy in just 30 minutes a day
3.How to become a successful copywriter in your own field
4.How you can quietly earn good money in the real world for the rest of your life
5.AND How to bring in all the business you can possibly handle with simple sales letters - - by following a simple system from the comfort of your own home”

(Ideal For Aspiring And Professional
Home Business Owners and Copywriters)

Hard to Believe? Perhaps. But I’m not asking you to believe anything just yet, until you see the evidence for yourself. All I ask is that you refrain from disbelieving while I show you my proof. It will take just a few minutes, yet the benefits to your wealth could be enormous

 "I highly recommend your course... "

Neil Stafford

"Hi Nick I wanted to drop you a note about your new copywriting course and how it has helped us already. I really like the way you have compiled and laid out the information which allows you to either read it through as a course from start to finish OR (as I'm using it) delving into relevant sections for specific ideas and techniques.

I have specifically used one of the techniques outlined on page seven in section seven!

I highly recommend your course for people just starting out on their copywriting journey and for 'old hands'
as well. A great resource!"


Neil Stafford - www.InternetMarketingReview.com


‘…impressed with both his professional knowledge and enthusiasm for copywriting...’ 

Mike Chantry

 

“I first met Nick at the La Manga UK Masters Seminar in October 2003, and was immediately impressed with both his professional knowledge and enthusiasm for copywriting. I particularly remember the 'plastic bag' letter he sent me! He has produced control-busting mailings for us and our clients across a wide range of products and services.

What's more he produces quality work which always turns up on time, and he really cares about what he does.”

Mike Chantry, Managing Director, Hilite Ltd -www.hilitedms.co.uk  


‘…over $122,000 worth of sales…in less than 24 days as a direct result of your copy’

Mark Vurnum

 

 

 

"Wow Nick! We have made over $122,000 worth of sales of our Lead Gen Videos in less than 24 days as a direct result of your copy.

Not only did you create fantastic copy that made sales, but you also ensured you captured exactly the tone and angle to ensure we stood out from the crowd. Very few copywriters can create copy AND ensure that the clients thoughts are communicated too!

I can't thank you enough for you hard work, commitment and determination to make our business a success. You are now the only copywriter we will call when we need profit pulling copy written, I have also told everyone I know to use your services.”

Mark Vurnum - www.leadgenerationvideos.com

P.S. Remember. Just ONE idea from the thousands you’ll discover in The Complete Guide To Copywriting will recoup your investment 100 times over, and provide you with a priceless skill which secures your financial future.

* Why am I putting the P.S. up here? I’ll explain later (see inside for full details…)


Dear Friend,  

If your life depended on writing an effective sales letter, would you be willing to mail it?

If you can honestly say ‘yes’, congratulations. You don’t need this letter.

But if the answer is ‘no’, you want to double your income in the next 12-24 months, and ‘earn while you learn’ a priceless skill, then keep reading this letter, and I’ll show you how to attract new clients, raise your prices (and increase your profits and customer retention rates), and earn more money marketing your products and services – all with little or no extra cost.

Here’s Why I’m Writing To You…

Probably the most important business skill you’ll ever need to ensure your business success is learning how to write effective sales copy.

Think about it. No matter how good your product or service, if you can’t put words on paper to persuade customers to send you money, you’ll go broke. But if you can do this, your business success is almost guaranteed.

Look back at the key moments in your life. The birth of a child, passing your driving test, exam results, a letter from someone you love, finding the love of your life, encouraging and motivating others, and landing your current job.

All these events touch your emotions and prompt a response… Why? Simple.

Because Of The WORDS That Are Used…

That’s right. It’s not the delivery method which matters - so much as the words used - which touch your deepest emotions.

Ever since town criers, the post, and the telephone, fax and internet, communication channels have changed throughout history.
But human emotions NEVER change. Emotions expressed by…Words.

Words - The Most Powerful Force In The World

How many words do you use each day?

Think about it. All those words, without you even realising it. Telephone calls. Buying something at the shops. Talking to your friends in a bar. Meetings at the office, or at a seminar.

Yes. The power of words is beyond question.

And what holds true in life holds doubly true in business. In fact, all your marketing promotions are flawed without the right combination of words in your sales pieces, known in the direct-response marketing field as COPYWRITING.

The Truth About Copywriting

Ask most people what copywriting is, and the chances are they’ve never even heard of it. Even if they have, they may not know exactly what it is.

Here’s what Copywriting Agencies will NEVER tell you…


Ask people in a typical ad agency
how important copywriting is, and they’ll tell you the copy (the words in an ad or sales letter) is less important than pretty pictures. In their eyes, the words are there to ‘entertain the reader’. They’ll also say the purpose of ads is to win awards (even though they won’t admit it), but this is their real motivation.

FACT: Effective copy will outsell ‘pretty pictures’ every time

Awards only benefit the Copywriting agency – not the client.

I’ll also let you in on another little secret.

FACT: Most advertisements that win awards do NOT sell products

Did you know most companies who hire award winning ad agencies almost never sell any products (or rarely enough to make a profit) from the advertisements, and almost all of those clients fire the ad agencies after the promotions?

Here’s the reality…

The fact is that over 525 of sales messages lose money (probably more). Sometimes big money. Sometimes they don’t get any response at all. This leaves the tiny handful (about five percent) of sales messages which:

1. Actually sell you a product

2. Actually make money out of selling you that product.

This is the area in which I operate, and in which YOU must
operate if you are to earn good money in your business

Everywhere you look, in direct mail letters, newspapers, magazines, and online, there are hundreds and hundreds of adverts. Some large, some small, some from big firms, some from ‘one man band’ companies. Now the thing I notice about all of these adverts, if I happen to be flicking through a newspaper or magazine, is:-

They’re almost all complete and utter rubbish

The vast majority are put together by people who haven’t the faintest idea of how to write an advert selling their product or service. It amazes me how these ads pull in any response at all. In fact, most of them DON’T.

When you look through a magazine, you barely notice the advertisements. They’re usually written by an ad agency, which isn’t held accountable for any results.

Frankly, these ads are terrible

Not all are terrible, but most are.  How do I know? I base this claim on cold hard facts. Namely, does the advertisement make measurable money when it is run in the newspaper, magazine or website? 

Ad agencies usually don’t care. They only care if the ad wins awards, not if it makes money (and the two do NOT go together). If an ad wins creative awards it makes no money. It’s the same story with online sales letters or direct mail.

On the other hand, the ads and direct mail letters which make money are different. VERY different. Why? Simple. They use a set of proven and highly effective marketing rules, which taken together are known as Direct Response Copywriting.

The Facts About Direct Response Copywriting…

Direct response means that a company knows right down to the penny if the advertisement worked and made money.  There are different techniques used to measure the response to the ad or sales letter, but the fact remains that direct response copywriting is ACCOUNTABLE copywriting.

You see, the real purpose behind sales copy is to convince the prospect or client to take action - whether they’re interested in more information – or actually buy something, thus closing the sale and making money for you and your company.

Moving your prospect to action should be the purpose of all your sales letters…


You should always tell your prospects why they should pay attention to you, why they must have what you’re offering, why you are the only logical choice (through proof) and then what they must do next to move ahead.


Now you know a bit more about the kind of advertising which really makes money, ask yourself the following question…

How much would just one successful sales letter be worth to your business?

Just suppose you could write a simple sales letter to potential clients, send it, and have your inbox bulging - or telephone ringing - with orders from clients eager to buy your product or service. Imagine. One well written letter or ad to the right list of potential clients could bring you as many new clients as you could handle, and a tidal wave of referrals and extra business.

The best part? When a few simple principles are applied correctly, you can decide when you want more business…and more profits.

Nothing else can increase your sales so dramatically as
the correct application of direct-response copywriting

The right letter can cause your sales to double or even triple in just a short space of time.

One thing’s for sure.

Get this right and you can become financially independent for the rest of your life.

A whole world of fun, excitement and adventure will open up to you in ways you never thought possible. Imagine. The chance to enjoy the kind of lifestyle you’ve always dreamed of, and secure your financial future with your very own pension fund. (Let’s face it, the government won’t give you much of a pension, will they?)

OK then. You’ve seen why copywriting is a skill essential for your long-term business success. But perhaps you’ve -

Not made much money in your business?

Have you bought an ebook, affiliate programme or licencing deal, used it, and not made the money you’ve hoped for? Maybe you’ve tried to promote them and not had much luck? Of course you haven’t made money. This is perfectly normal, but…

Don’t Worry, It’s NOT Your Fault…

Why? Simple. You’ve never been properly trained on how to write direct-response copy that’s why.

Let’s face it, to become a doctor, learn how to ride a bike, or do anything worthwhile takes a little time. Why should learning how to write effective sales copy be any different?

But in time, you can become a highly-skilled copywriter. You just have to be shown how to do it. And once you’ve developed your skills, you’ll never forget them. Just like riding a bike.

And This Is Where I Can Help You…

In today fast-paced direct marketing world, you need a reliable source of independent, third-party information to help you. And while others continue to struggle with their sales promotions (and wondering why), you could be the one earning more money from yours.

1.My name is Nick Wrathall. I’m a direct-response copywriter and marketer, and for the past three years chief copywriter at Hilite Ltd (the U.K.’s largest consumer list-broking company).

2.I write direct mail packages, classified ads, press releases, and other marketing materials clients need to sell their products and services.

3.I also consult with some of the biggest independent direct mail companies in the UK on marketing strategy, mail order selling, and lead generation programmes.

4.Another important thing you should know:

I practice what I preach, and write
sales copy for a living every single day

Right now, I’m working on several projects including a spoken-word children’s book, a commercial property promotion, a ‘how to swim’ DVD, a women’s self-help product, a gambling promotion, a health mailing and a stock market newsletter re-launch to name just a few.

Even so, the chances are you haven’t heard of me before. That’s because I like to stay low-profile.

Although I’m proud of my achievements, the idea of being known as a ‘guru’ does nothing for me. Some people enjoy the ego-rush of ‘guru-hood’. I don’t. Not interested.

What I am interested in is helping my clients (I only work with people I like), writing great copy and making sure everyone earns money.

Nor am I particularly bothered about being ‘Number 1’. Besides, that’s not for me to say. Instead,

I Let My Clients Do The Talking

But don’t just take my word for it. Have a look at the testimonials below, and see for yourself what other people say about me:

‘He does an excellent job…’ 

“Sooner or later, you will need a good copywriter to produce powerful sales letters for your promotions – the one I use is Nick Wrathall. He does an excellent job, not only in following my instructions, but also in coming up with his own very valuable ideas and input. He also has a wide and ever growing experience of different subject areas, so can probably give you a pretty good guess as to whether what you are selling will work, and if not how to amend it for success.”
John Gommes, Shareform Ltd, London

“…known as one of the very best copywriters you could work with…”

 

 

“Looking for a top class UK based copy-writer? Look no further than Nick Wrathall. I first met Nick in 2003, when he was already a published author, and had made a name for himself as a copywriter in the corporate field. Nick branched out in the information publishing market and in a very short time, became known as one of the very best copywriters you could work with.

He has produced copy for us that has worked extremely well and I wouldn’t hesitate in recommending him. He really knows his stuff, delivers copy on time and his prices are affordable. What more can I say? He’s a true professional”


Pat Adams, organiser of UK Masters Seminar Series - www.fast-cash-generator.com


‘During one full year…an average response of over 2.30%, making some 13,400 orders.’ 

“Let me take this opportunity to say that my clients are pleased to get good results with their programmes made with the [sales] copy you wrote for them. During one full year, one mailing programme pulled an average response of over 2.30%, making some 13,400 orders.”
Jean-Marie Levéel, Partage 21, Antibes, France (part of Cosmo Enterprises, New York, USA)

“A 'rising star' on the UK direct marketing scene, one of the UK's top upcoming copywriters and my offline mentor” 

Gary Vurnum

 

“He [Nick] is a 'rising star' on the UK direct marketing scene, one of the UK's top upcoming copywriters and my offline mentor, and, as with most of the 'players' in that industry, usually likes to keep a low profile. As well as an income from writing copy, Nick has his own direct mail business which earns him a very nice income from products that he doesn't even own. Some of these products are available everywhere online...yet are still big sellers offline!"

Gary Vurnum, Leading UK Internet Entrepreneur and Motivational Speaker - www.ourwealthpartnership.com

“Only one other book in the last 100 years has offered such wisdom…” 

"This Guide offers a “high-speed lift” to anyone aspiring to a well-rewarded career as a Direct Mail copywriter. Written by one of the U.K.’s most respected D.M. writers, this important Guide deals with virtually every aspect of the letter writers craft. If you aim to become a master writer yourself, then keep a cop close at hand on your desk at all times. It is crammed full of vital “know how” you can use and copy to your heart’s content. This author is an absolute genius at creating those words and phrases that make cash-registers tinkle busily.

Here is a master craftsman passing on his enviable ability to use words as tools for profit whenever you seek to persuade by postal salesmanship. Only one other book in the last 100 years has offered such wisdom. So buy The Complete Guide To Copywriting and start a golden income stream coming your way from the day it arrives on your desk.”
Gordon Bishop, The ‘Godfather’ Of U.K. Direct Marketing


“…an outstanding knowledge of both the classical theory of advertising copy, and of the latest techniques to really get your sales letters pulling…”

"We used Nick Wrathall to write us some sales copy for one of our sites - he did a fantastic job. Nick has an outstanding knowledge of both the classical theory of advertising copy, and of the latest techniques to really get your sales letters pulling. We thoroughly recommend Nicks copywriting service to anyone serious about making money"
Simon Coulson - www.InternetBusinessSchool.com

‘...your esoteric mailing...has pulled more than 3%...’

“ I have to congratulate you because even on a tough market like the UK, your esoteric mailing you have done for my client WDC has pulled more than 3%.”

Serge Saint-Arnoult, LogDirect, Luxembourg

‘… the results were far better than anything I expected…’

“I asked Nick to write a new pack for one of my premium products, the pack took a very different approach to anything we had used before. I was unsure if it would work but I'm very happy to say the results were far better than anything I expected and it established itself as the current control. But I suppose the best testimonial I can say is that as a result of his first work for us, I have asked Nick to write another pack.”

Dave Gibson, Oxon Press

‘…my first mailing to my house list pulled a whopping 4%... all thanks to your excellent copywriting…’

“I can’t tell you how pleased I was when my first mailing to my house list pulled a whopping 4% response. This wasn’t even mailing the entire list either. It’s all thanks to your excellent copywriting Nick. This was spot on and just goes to show how important professional writers are in this industry. Well done. Kind Regards”

Mike Bloxam, Managing Director, Land Projects UK, Rustington, W.Sussex

‘As a direct result of his latest lead generation sales letter…we received a 5% response rate’

“To whom it may concern. Working with Nick Wrathall was excellent. He understands our business, met all his deadlines, and worked in an efficient and professional manner, throwing himself into every aspect of our marketing project and coming up with lots of good ideas. As a direct result of his latest lead generation sales letter for us, we received a 5% response rate. We look forward to continuing our relationship with Nick, and would strongly recommend him for copywriting and marketing projects."

Denise Archer, Office Manager, Workplace Fire & Safety Ltd, London

“…I would recommend that others attend your talks if they can…”

“Dear Nick. I’d like to say how much I enjoyed your talk at The 1st UK Internet Entrepreneur Conference. It was obvious your well-presented material had been fully prepared, and it’s a pity you didn’t have a longer slot. Speaking as a teacher and writer, the topics and tips you gave were suitable for your audience, and I think we will all make good use of them. I would recommend that others attend your talks if they can. I also appreciated the one-to-one advice you freely gave during the break. I look forward to hearing you speak again soon. With best wishes” -Jacqui Carrel - www.jcwriting.com

‘…he helped us get a 6% response on our first direct mail campaign…’

“We worked with Nick and he helped us get a 6% response on our first direct mail campaign. We would recommend Nick to anyone.”
Christina Fang, Marketing Director, BIOlamps Ltd, London

'everything you need to know about copywriting in his course'

Peter Woodhead

"I've read a lot of books on copywriting and copy writing courses - most of them good.
But when I recently read Nick's "Complete Guide to Copywriting," he wasn't kidding.It's complete. There's everything you need to know about copywriting in his course.

From writing killer headlines to crafting great offers.And Nick's style is refreshingly different.

Which is sometimes what you want when you start a new piece of copy. A new angle! I will always have his course at hand for when I write copy.
Peter Woodhead - www.LongLostMarketingSecrets.com


Here are a few other things you should know about me…

I won’t bore you with the usual ‘woe is me’ life-history. Why? Simple. There wasn’t one.

Before I was a copywriter, I lived just like millions of other people. A more or less ordinary life and a series of dead-end jobs. Gardener. Painter and decorator. Lab technician. Night shift worker at a packing factory. Office cleaner. Pencil-pushing data processor. Sales assistant in an off-licence. Oh yes, and half a dozen or so ‘Fawlty Towers’ type restaurant and café jobs in France, Spain and the U.K. One thing they did give me though - an experience of real life.

I was scraping in just enough to get by. Paying the bills each month. Drifting along. Not sure where I was going,

but knowing I could do much better. In 15 years, I had 18 jobs, most of which could have been jobs for life.

But I wanted more. So I left my job in the corporate world, set up my own company, and for the last few years have built my career as a full-time professional copywriter.

Anyway, enough of the “This Is Your Life” from me:

Now for the GOOD news

Would you like to earn extra money from your business promotions on a regular basis? Imagine what you might do right now with £900.00 extra cash in your bank account.

Now imagine twice that amount. Ten times that amount. One hundred times that amount -- £90,000.00 -- or even more. Year after year after year.

What I’ve quoted you is the realistic amount of money you can make when you’ve learned and applied the fundamentals of direct-response copywriting, whether you’re running your own home-based business or writing copy for clients. It doesn’t have to be £90,000.00. The amount is up to you. Unlike a ‘proper’ job, there’s no limit on how much you could earn.

That’s all well and good. Just one problem though:

1.Where can you find this information?
2.What skills and information do you need to know to become successful?
3.How do you get started as a copywriter?

The bad news is, trying to find this out on your own will cost you an enormous amount of time, effort, and money, with no guarantee of success.

The good news is, you have the chance to get all this information in a fraction of the time, money and effort you would otherwise need, by taking advantage of a very special offer I’m about to make to you.

Your opportunity to ‘earn while you learn’

1. To tell you the truth, I’m a victim of my own success. In fact, I’m overwhelmed by serious offers from people who want me to write sales letters for them

2. Unfortunately, due to a lack of time, I can’t always help them. That said, I’m keen to offer a simple service which CAN help people write effective sales copy to sell their products, with an investment they can afford

3. I know how much I benefited from expert guidance when I first started as a copywriter. So I knew I could offer similar success strategies to other ‘newbie’ marketers starting out, or those already on the road to success

4. Which is why I decided to publish a complete copywriting training system, a home study guide which provides you with the fundamentals of direct-response copywriting, in a simple-to-see format almost anyone can understand and earn money from.

5. And it’s called The Complete Guide To Copywriting

The Complete Guide To Copywriting – Your Realistic Route To Wealth

1. The Complete Guide To Copywriting is a simple, practical home study guide written with you, the home-based entrepreneur, in mind.

2. Based on my direct-response copywriting experience, it provides you with proven, step-by-step strategies and techniques designed to enable almost anyone to learn how to write effective sales letters.

3.  Letters, moreover, which can generate response and earn you money on a consistent, long-term basis.
4. Here’s my business philosophy – I want to help you make money and enjoy a better lifestyle.

Let me make something ELSE clear

If you’re looking to make a fast buck from a ‘can’t-lose’ bizopp product, with no effort involved on your part, then you’ve come to the wrong place. Please stop reading now.

  • I am not promising you ‘loadsamoney’ overnight
  • I do not guarantee success, and . . .
  • I am not offering you a guaranteed ‘get rich quick’ formula for becoming an ‘instant millionaire’

The Complete Guide To Copywriting won’t guarantee enormous riches, or that you’ll never fail or lose money ever again. That’s just a load of rubbish, and I’d be insulting your intelligence to suggest otherwise.

I also have a ‘confession’ to make

  • There is one thing you should be aware of (which professional copywriters already know.)
  • You can’t succeed 100% of the time, and anyone who says otherwise is, frankly, lying. I’ve had plenty of failures in my time (and they hurt).
  • Yes, I get things wrong and make mistakes. LOTS of them. In fact, I make them all the time, and that’s how you learn and grow.

But the good news is –

I’ll tell you about the near-fatal mistakes I suffered in MY copywriting career, so YOU can avoid making them in yours

After all, as the Chinese say:

"Fools never learn, clever men learn from their mistakes,
but the wisest of men learn from the mistakes of others.”

On the other hand, if you’re an intelligent, sensible, rational person looking for a practical guide to copywriting - based on proven facts and actual experience - this may be just the product you’ve been searching for

Look at it this way. The only reason you can read and write is because you went to school and were taught how to do it. And it’s exactly the same principle with copywriting and The Complete Guide To Copywriting home study guide.

Right Then - Here’s What You’ll Get When You Receive The Complete Guide To Copywriting Home-Study Guide…

1. The Complete Guide To Copywriting is a no fluff, no waffle guide. It only includes what you really need to know in order to succeed as a copywriter

2. Starting with the basics and including all the elements of copywriting, each lesson will build and expand on the knowledge you’ve already gained.

3. From time to time, I also include special ‘Nick’s Nuggets’, short observations to emphasise a key copy point and drive home its importance.

4. If you’re just starting as an information publisher or you’re still fairly inexperienced, The Complete Guide To Copywriting will be a great way to gradually build your knowledge and abilities

5. If you’re more experienced, look on it as a refresher course and a chance to learn some extra insider secrets to boost your response rates to even higher levels.

6. In each lesson, you’ll discover copywriting secrets you can use in your business, based on the triumphs (and disasters) of my copywriting career.

7. By the time you complete the course, you will possess the skills necessary for writing powerful sales letters to boost your income, either in your own home-based business, or as a freelance copywriter writing sales letters for other companies.

8. Oh yes, and another thing:

You can rest assured there’ll be NO pictures of red
Lamborghinis or desert island mansions in
The Complete Guide To Copywriting

…and here’s what you’ll learn in each Lesson…

Lesson 1 – Getting Started

Before you begin your new career as a copywriter, there are certain ‘tools’ of the trade you need. Some physical, some mental, some a mixture of both.

Inside this vital First Lesson, you’ll discover:

1.The Ten Commandments of Copywriting (page 2)

2.What should be your overall aim as a copywriter (and how to achieve it)

3.How to plan for your success (and what you must KILL in order to improve your copywriting skills)

4.Why you don’t need megabucks to invest in your copywriting career (and how much money you DO need to succeed…)

5.How to do ‘Spend It Like Beckham’ and shop your way to copywriting riches (page 13)

6.Six ‘cash-slaying’ villains which are BAD for your wealth. (and the three ‘good guys’ essential for long-term profits)

7.The ONE copywriting exercise which will catapult your copywriting skills into the stratosphere (do this and your success is almost guaranteed.)

8.The Complete Guide To Copywriting recommended reading list.

9.And much much more…


Lesson 2 – How To Conduct Effective Market Research On A Shoestring Budget

Imagine speaking to an audience on something you know nothing about. What do you think will happen? On the other hand, imagine the difference in reaction when you know your subject matter inside-out. Wild applause, a standing ovation, and plenty of back of room sales.

In Lesson 2, you’ll learn how to find your target market’s ‘hot buttons’, their motivations, desires, fears and beliefs, how to think like your target market, and how to find the information which will attract their attention, interest them, and lead them to buy from you (and not your competitors).

Remember. The devil’s in the details. And laser-focused market research pays big dividends in your copy.

In Lesson 2, you’ll discover:

1.The quick and easy ways to find everything you need to know about your target market. (Don’t worry! This is easier than you might think)

2.Why you must go straight to the bottom of page 5 in Lesson 2 for the ultimate in copywriting wisdom.

3.The ONE U.K. direct mail company whose ads you should ALWAYS keep (and it’s NOT who you think)

4.How to find your target market’s ‘hot buttons’, their motivations, desires, fears and beliefs (and how to profit from them…)

5.Your new ‘six-piece’ bedtime reading list (what it is, where you can get them and why you should read them. HINT: think frozen foods and veg…)

6.What Zero Mostel and Gene Wilder can teach you about contrarian market research

7.The quick and easy ways to do online market research

8.The Lebel Method of finding out little-known facts about your market (and how it can help you get rich quicker…)

9.The #1 FREE market research tool right under your nose (and how to steal a march on your competitors by using it)

10.How Clint Eastwood and a Russian jet can help you think like the people in your target market

11.Where to find the information (both ONLINE and OFFLINE) which will grab customer attention, interest them, and lead them to buy from you (and not your competitors).

12.Analysis of the major U.K. ‘hot’ markets (just the job for giving you ideas on where to market)

13.And much much more…


Lesson 3 – Headlines and Openings

A vital part of attracting your prospect’s attention is a powerful headline. Think back to some of the famous newspaper articles you’ve read: “Freddie Starr Ate My Hamster” or “Aliens Nicked Our Boozer”. Now these were used to attract attention, and make the reader look at the article, effectively “selling the story”. The same principle applies with headlines in direct–response copywriting, as Lesson 3 will demonstrate.

In Lesson 3, you’ll discover:

1.How to write headlines which grab your prospects by the throat and force them to keep on reading your copy – right to the end

2.The only three reasons why you write a headline

3.Why the vast majority of marketing ‘gurus’ are just plain wrong about headlines (and what YOU can do instead to leave them miles behind)

4.The do’s and don’ts of writing headlines (and the one thing you must NEVER do if you want a ‘killer’ headline…)

5.The best – and the worst – openings you can write to ensure readership

6. 9 different types of headlines to use to attract your prospect’s interest and desire

7. 31 ‘Power Words’ you can use immediately to increase the potency of your headlines

8.The one simple check you must carry out on every piece of copy you write (forget this, and you’re dead in the water before you even start…)

9.How a 5th-Century A.D. writing technique can boost your copy’s response rates by up to 34% (Hardly anyone does this – now’s your chance to cash in…)

10.And much much more…


Lesson 4 – Copy voice/copy structure

It’s not just what you say to your target market. It’s also the way you say it. A broad-brush approach to copywriting just won’t work. What may work for a gambling promotion may not work for a health mailing and vice versa. The same goes for every different market you write to.

In Lesson 4, I’ll show you how to tailor your writing style to a variety of different markets, how to make sure you use the right words to appeal to your prospect’s deepest desires, and the do’s and don’ts of crafting a winning sales letter.

In Lesson 4, you’ll discover:

1.How to start your body copy by ‘paying off’ your headline…

2.Six different first paragraph ‘starters’ you can use to maintain your reader’s interest

3.The ‘Armani Technique’ (what it is, how it works in copywriting, and why it will blow away the vast majority of ‘plastic’ copywriters)

4.The most powerful copywriting technique known to man (it’s been around for thousands of years and is a proven winner. Now’s your chance to profit by using it.)

5.What Michael Douglas and a flock of sheep can teach you about how to write copy better than 99% of wannabe copywriters

6.What you must imagine each time you’re writing sales copy (this is crucial for your success)

7.The three essential Ps of copywriting (what they are, why they’re important, and how to weave them into every piece of sales copy you ever write…)

8.The shocking truth about emotional triggers (and how to use them in your copy – good AND bad ones)

9.The SIX Market Research Questions To Ask Yourself Again and Again BEFORE You Write Any Copy

10.The difference between FEATURES and BENEFITS (fundamental to your copywriting success)

11.A little-known copy technique guaranteed to reassure your prospects (page 21)

12.A surprisingly easy place to learn about human psychology (CLUE: make sure you’re sitting down though…)

13.What Captain Mainwaring from Dad’s Army can teach you about human nature (and how this applies to your prospect’s lives)

14.How to turn DEFEATS (and the doubting Thomas’s) into strong sales copy

15.Why the passage of time gives you excellent opportunities to grab your reader’s interest and attention (and move them towards closing the sale)

16.And much, much more


Lesson 5 – Graphics and Bullets

As well as the words you write, Graphics play a vital role in presenting your copy to the clients. Sometimes a ‘vanilla’ [plain] copy style works really well, other times using photos, pictures or text boxes – to break up the text – works even better. I’ll give you some pointers as to how and where to use them)

And it’s the same with Bullets, those small ‘sound bites’ of information which, when used in the right way, carry a powerful punch. You’ll find out what they are, how they work, and how to write bullets that’ll leave your readers begging for more).

In Lesson 5, you’ll discover:

1.To graphic or not to graphic – which is best for you? (Find out here)

2.How your copy is read (CLUE: it begins with a ‘Zed’)

3.The do’s and don’ts of graphic design (this could make or break your sales letter, so pay attention)

4.How to use pictures and colours to enhance your sales copy.

5.The secrets of sensational bullets (and how to evoke massive curiosity with every single one)

6.How to use photographs and pictures in your sales copy (the quick and easy secrets revealed)

7.Does size really matter with graphics? (You bet! Turn to page 7 to find out why…)

8.Three different letter formats you can use to get up and running FAST (INCLUDES: examples of mailing pieces for you to work from)

9.How To Improve The Readability Of Every Sales Letter You Write (simple when you know how)

10.The FOUR types of bullets you can use in your sales letters (and WHEN to use them to maximum effect)

11.What 473 jet-lagged, screaming Columbians, two terrified little girls in ugly blue hats, a ‘take-no-prisoners’ Customs and Excise sniffer-dog on the rampage, a semi-public cavity search, and a gorgeous 6’2” blue-eyed blonde with a 57-minute deadline can teach you about the number one secret of human nature…and how you can use it to make an absolute FORTUNE in your business (regardless of where you are or what you’re doing…)

The important marketing lessons you can draw from this particular (plus the explanation of what really happened!)

12.12 pages crammed full of powerful bullets for you to model

13.And much, much more


Lesson 6 – Irresistible Offers (and price justification)

Often underrated by many copywriters, but vitally important (if not THE most important element of your copy), irresistible offers (and how you present them) are the foundation of any successful sales letter. In this lesson, you’ll discover:

In Lesson 6, you’ll discover:

1.The two main types of offer (I’ll give you the pros and cons of each)

2.The critical elements of ‘offers they can’t refuse’ (and how to make them part of every sales letter you write)

3.How to use time, numbers and price in your offers to leave your customers begging to buy your products.

4.How to overcome objections to your offer (and when to do it for maximum impact)

5.Why price is NOT a major issue in your irresistible offer (and what is)

6.Where price objections really occur (and how to overcome them)

7.How to craft offers that go for the jugular and will make you rich (plus the quick and easy ways to improve any offer you ever write

8.What Tony Curtis can teach you about human nature (and how this will lift response)

9.How to make money from REFUNDS – and do it LEGALLY. (Refunds? Yes, it CAN be done and I’ll show you how to do it on page 21…)

10.The Halo Effect (what it is, how it works, and how you can rake in the cash by inserting it…)

11.Nick’s “two girls in Granada” story (and what it can teach you about ‘irresistible offers’!)

12.And much, much more


Lesson 7 – Guarantees and Bonuses

Guarantees – In the first half of Lesson 7, you’ll receive an in-depth look at this important part of direct response copywriting:

In Lesson 7, you’ll discover:

1.Several different types of money-back guarantee you can use

2.How long should you guarantee period be? (The answer may surprise you)

3.Should you even HAVE a money-back guarantee? (Why ‘NO Guarantee’ can sometimes be stronger than ‘unconditional guarantee’)

4.The little-known secrets of winning guarantees (and how to include them in your copy)

5.What should you always ask for BEFORE sending out a refund cheque (GUARANTEED to help you sleep better at night!)

6.How a middle-aged American used a guarantee to build a multi-billion dollar worldwide empire (a ‘behind-the-scenes’ look at how he made his millions with a simple 10-word promise – page 8)

7.And much much more

Bonuses – and offering free bonuses in addition to your main product, are a proven method of increasing response to your sales letters. In this section, you’ll discover:

1.What sort of bonuses you should offer your prospects? (find out here)

2.The do’s and don’ts of powerful bonuses

3.The truth about speed premiums and bonus-lead promotions (are they everything they’re cracked up to be? Find out here)

4.The three elements of bonuses you must consider every time you craft a promotion.

5.The 8 golden rules you must consider when offering bonuses (and the ONE thing you must not do at any cost!)

6.And much much more


Lesson 8 – Closes, Testimonials and P.S.’s

1.You’ve crafted your headline, you’ve written the body copy, you’ve made the offer – and they’re ready to buy. Now it’s time to ‘close the sale’.

In Lesson 8 of The Copywriter’s The Complete Guide To Copywriting, I’ll reveal a series of proven closes which will lock in your prospects and turn them from prospects into buyers (including the ‘one-two’ killer close which almost never fails.)

2.You’ll also learn about Testimonials, and why they form such an important part of any sales letter.

You’ll discover what makes a good Testimonial, how and when you should ask people for Testimonials, and exactly how I lay out a Testimonial in a sales letter.

3.And last but not least, P.S.’s

Another vital element of sales copy is the P.S. (which according to numerous split marketing tests, helps raise response rates by over 30%)

Do you remember what I put at the START of this letter?
Yes – a P.S.! Here it is again:

P.S. Remember. Just ONE idea from the thousands you’ll discover in The Complete Guide To Copywriting will recoup your investment 100 times over, and provide you with a priceless skill you can use to secure your financial future.

Why did I put the P.S. up there? Simple. To show you that a P.S. is a strong selling tool you can use in your mailings. In fact, it’s one of the most closely read pieces of copy in the entire letter.

In Lesson 8, I’ll show you how to write attention-grabbing P.S.’s which blow away lingering doubts in your prospect’s mind.

In Lesson 8, you’ll discover:

1.Why you must offer TWO options in your close (this flies in the face of conventional wisdom, and can treble response rates)

2.Examples of three closes you can model for your sales letters

3.The 6 elements which should be included in every Testimonial you receive

4.The 5 different types of testimonial (and only one of them uses words!)

5.What military coups in ‘Banana Republics’ can teach you about Type 3 Testimonials (a real eye opener!)

6.How to design a P.S. for maximum impact and readability.

7.The power of P.S.’s (and how to use them to boost response)

8.What elements you must include in a powerful P.S. to seduce the ‘fence sitters’ into ordering.

9.And much much more…


Lesson 9 – Order Forms

No two ways about it. A strong order form can make or break your promotion before the prospect even reads your sales letter.

But although it’s perhaps the most important element of your sales pack, it’s often the least well done.

In this Lesson, you’ll discover the basics of designing and writing a compelling order form, one which contains all the elements of your offer, is easy to complete and even easier to understand.

In Lesson 9, you’ll discover:

1.How to design a powerful order form which ‘seals the deal’

2.When you should use pictures and graphics in your order forms.

3.What you must understand about order forms (and how to write them)

4.The best time to write your Order Form (the answer will surprise you!)

5.What you must include in every order form you ever write

6.Why well-written Order Forms are so important to your sales success

7.The crucial elements of a strong order-form (your ‘Order Form 101’)

8.Whether or not you should your web address in an order form (this could make or break your promotion)

9.What you should CALL your order form (and the shocking truth – backed up by cold hard facts – which shatters the theories of so-called ‘marketing experts’ everywhere!)

10.What you must do each time before you send out an order form

11.Three actual examples of winning order forms for you to model

12.And much, much more


Lesson 10 – The A-Z guide of Copywriting Insider Wrinkles

Once you learn how to write sales copy, it’s time to reveal some of my ‘insider wrinkles’. The small changes which could boost your response rates – and Return On Investment - through the roof.

It’s often said genius is 99% perspiration and 1% inspiration. Well, in copywriting, this ratio is about 50-50. 50% hard graft and 50% psychological, that is. In this Lesson, you’ll receive a light-hearted yet serious ‘A-Z’ guide to successful copywriting. In it, I’ll go beyond the nuts and bolts mechanics of writing copy, and lift the lid on what it really takes to be that little bit better than everyone else.

In Lesson 10, you’ll discover:

1.Why copywriting is a state of mind. An in-depth look at the psychology of copywriting

2.The secrets of successful time management for copywriters.

3.The two biggest threats to your copywriting success and how to overcome them (CLUE: they begin with ‘L’ and ‘S’)

4.What you should eat (and how much you should sleep) before writing a word of copy.

5.How to cultivate your ‘I’ and ‘D’

6. Why The Internet will COLLAPSE -- and come crashing down like a pack of cards -- in the next 4-5 years (and what you must do NOW to cash in before it’s too late…)

7.Why ‘M’s’ are so important to your overall success

8.What ‘Duende’ is and why it’ll help you in your copy career AND your life

9.Your quick-start “Copywriting Blueprint Checklist” (including all the steps of how to write a sales letter from start to finish.)

10.And much, much more

 

‘…candid and valuable insights into the world of one of today’s most successful copywriters’

Peter Hobday

 

“There are plenty of copywriters around, but very few can teach. The more you search the clearer that truth becomes – especially on the Internet. Here is the exception: Nick Wrathall’s ‘Compete Guide to Copywriting’.

This book, I am pleased to say, is written by a copywriter who not only knows his craft inside out, but also understands how to communicate his skill to others. What impressed me about this hefty, hardbound 10-chapter workbook is how immediately it puts you at the heart of the copywriter’s craft.

Right away, page 4 gives lessons on market research; headlines; copy voice and structure; graphics and bullets; irresistible offers and price justification; guarantees and bonuses; closes; testimonials and P.S.s; order forms and ‘insider wrinkles’.

Anyone who has keyed ‘copywriting’ into Google will have seen the avalanche of page after page of experts around. But you’ll find there are two kinds of expert copywriter: those who can write and those (very few) who can both write and teach.

There is no need to waste your valuable time searching. Nick Wrathall is a great copywriter who can teach. In his book he explains how he got where he is and more to the point -- what a copywriter can expect in terms of freedom and wealth: two things, let’s face it, that really change our quality of life and the way we live.

I loved his ‘Greta Garbo technique’, for example, on how to stop clients phoning you when you are trying to write! Having peace and quiet to research, create and complete your copy assignments is vital -- and it is this kind of practical advice that makes this book worth buying now.

For Nick, that expertise came fast – but it took work and a few wrong turns to accomplish. And that is another valuable lesson this book will hand you – how to avoid those all-to-common mistakes that undermine and cripple your business.

Some Very Real Examples..

You’ll be set up to start bringing in clients from day one.
The value of The Complete Guide to Copywriting lies in the way Nick Wrathall explains in easy terms how to follow his lead. Here are 11 hard-won guidelines from his first lesson:

1.How to get started as a freelance copywriter
2.Ten places to find new clients (you can start contacting them right away)
3.What to do if you don’t yet have any previous work to show them
4.The letter you send to make sure you get work from the right companies
5.Answers for those seven tough questions you’ll get from clients
6.How to work with clients once they hire you.
7.How to ensure you are not ‘drowned’ in time-wasting calls from clients
8.What to do when you have completed a job
9.Whether to use contracts
10.How much to charge your clients
11.How to structure payment

The busiest copywriter I know...
Becoming a copywriter is not exceptionally difficult, but there are tricks and techniques that will enable you to:

1.Create effective, professional copy and design

2.Build a client list and increase revenue you make from each one.

You’ll be learning from the best. I first met Nick at an information publishing and copywriting seminar at La Manga in Spain. He was a delegate, paying more than £1,000 for his ticket. Clearly, it was worth the money because it took Nick just a few short months to become the busiest and most successful copywriter I know.
Nick has crammed those same lessons into The Complete Guide to Copywriting for just a fraction of that amount.

How did Nick do it?
Like me, you’ll be hooked by his candid and valuable insights into the world of one of today’s most successful copywriters. The icing on this impressive 10-chapter layer-cake of a book is the illustrations of the letters that took him to the top. To discover how you can create the same kind of business, buy his guide. Best wishes.”

Peter Hobday
www.wizardwordz.com

The Complete Guide To Copywriting
-Your Questions Answered

Now that you know a little more about The Complete Guide To Copywriting, and how it can help you earn a significant lifetime income, you may have a few questions. Questions such as:

“What makes The Complete Guide To Copywriting different?”

1. The Complete Guide To Copywriting focuses on HOW TO WRITE COPY

Not AdWords. Not how to run a marketing campaign. Not the nuts and bolts of direct mail. The Complete Guide To Copywriting focuses on the fundamental principles of copywriting. It shows you, in simple terms, the ‘how to write copy’ advice you’ll need to write winning sales messages.

Unlike information delivery methods, which do work but are often temporary, learning how to write sales copy is a TIMELESS skill. One you can use and earn money from for the rest of your life.

2. The Complete Guide To Copywriting is also a U.K.-FOCUSED guide

Now of course the Americans are pioneers of direct-response copywriting, but as George Bernard Shaw put it:

“the U.K. and the U.S. are two peoples separated by a common language”

And a lot more besides.

1.While some U.S. copy courses have value, they seldom cover the unique language and customs of U.K. consumers, which, with a broad-brush ‘American-think’ approach, means they’re missing a very big trick.

2.The Complete Guide To Copywriting, on the other hand, is different. It gives insights on connecting with U.K. prospects and customers (without alienating them with ‘Amerispeak’.)

3.You can rest assured The Complete Guide To Copywriting will NOT include over the top tripe such as:

“Freakin’ Awesome Dude!”, “Totally Kick-Ass!” or any swearwords.

Believe it or not, I see marketing promotions littered with 4-letter words. Why do they do this? Do they think it’s clever? (Some letters even put swearwords in the headline.)

In certain niche markets, swearwords can work. But as a general rule, using swearwords is a big ‘no-no’, and something any serious copywriter would avoid like the plague.

Moral? Don’t throw around swear-words like confetti. They turn off most prospects FAST.

Yes. The Complete Guide To Copywriting is a home-study guide written with the U.K. market in mind.

And if you’re an American reading this, think of The Complete Guide To Copywriting as the ideal resource for you to understand how us ‘Brits’ do things a little differently this side of the pond.

3. It has NOTHING to do with brand marketing

Like I said before, there are two (very different) types of marketing.

a) One is BRAND marketing
b) The other is DIRECT RESPONSE marketing

BRAND MARKETING focuses on building an image of your product or service, a fuzzy concept at the best of times. Now hats off to Nike and Coca Cola. We know what they do, thanks to swishes and ‘it’s the real thing’. Then again, when you have £50 billion to chuck at building a brand, something’s bound to work sooner or later.

Only thing is, you and I don’t have £50 billion to ‘build a brand’

But this doesn’t stop some people believing THEY can become the next Nike.

In fact, one (very) short-term client of mine was obsessed with ‘brand marketing’. So much so he kept rabbiting on about:

“enhancing the brand synergy”

Do you know what this means? No, neither do I. :-)

But you know what? This kind of ‘thinking’ makes it easier for YOU to earn good money writing proper sales copy. By ‘proper’ sales copy, I mean direct-response copywriting.

4. The Complete Guide To Copywriting can help you earn you a lot more money than you’re making now

Applying the lessons of The Complete Guide To Copywriting can:

i) Catapult your earnings to new heights – and earn you more money in less time

ii) Save you hundreds, even thousands of pounds in copywriting mistakes

iii) Help prevent misunderstandings in your sales letters

iv) Increase your productivity The less time you spend writing sales letters, the more time you have to do other things

v) Provide you with a valuable, much-in-demand business skill which can guarantee your financial future

5. The Complete Guide To Copywriting covers what you need to know about direct-response copywriting

The Complete Guide To Copywriting is a fully integrated package which gives you every opportunity to grow and succeed. Not only will you learn how to write sales letters, you’ll also receive the simple, practical steps you can use to improve your copywriting skills and promote your business to potential clients.

6. Having The Complete Guide To Copywriting to guide you will be just like hiring a professional copywriter to write all your sales letters for you – at a fraction of the usual investment

Time to answer some more of your questions:

“I Don’t Have Time To Do This”

Time for a reality check. This goes for ANY business opportunity you receive.

Now, if you’re one of the VERY few people who never goes out, never watches television, never listens to the radio or never reads a newspaper, well done. But if you look hard enough, you can always MAKE time to change your life for the better.

I could give you numerous examples of colleagues with large families or difficult personal situations – who SHOULD have no extra time to do something – but who always manage to prosper.

You’ll also learn you don’t need to spend 20 hours a day on this. Of course, the more time you invest in your copywriting, the faster you’ll improve. What’s more, it’s much better to work on the ‘little and often’ basis. That way, you will remain fresh, learn much more, and not need to invest too much time. A consistent 30-60 minutes a day invested in your training, built up over several months, should see you making rapid progress.

“How Much Money Can I Make From Copywriting?”

I wouldn’t want to put a figure on your potential earnings. Why limit yourself?

Remember. Once you master the skills of direct-response copywriting, the world can be your oyster. You’re only limited by the amount of focused effort you’re willing to invest in both your skills and career.

As far as money is concerned, it’s entirely up to you how much you want to make.

You could start earning money almost as soon as you complete The Complete Guide To Copywriting. And not just one-off profits. It could be hundreds, even thousands of dollars a month, income you could be receiving for many years to come…

I understand this may sound too good to be true. But with a little help and advice, and given the exact knowledge, you too could earn good money from your sales letters, in a relatively short time.

“I don’t need to learn how to write good copy”

Are you serious? Good sales copy is the lynchpin of any successful sales campaign. And even if you don’t write your own sales copy, it’s essential to know the difference between good and bad copy.

Still not convinced? Here’s a simple sales formula to drive this point home:

Bad copy = No sales = No money = No business

Need I say more?

“I don’t think I can do this”

Can you read? Can you write? Can you talk? Then you can write sales copy!!!

Until I first started as a copywriter, I never dreamed of it as a full-time career. I didn’t even know what a copywriter was. I’d seen ads and letters in the mail, but, perhaps like you, I thought of copywriting in brand-marketing terms.

The fact is, all you really need to improve your copywriting skills is an open mind, a willingness to learn and a commitment to a regular investment of time to master these skills.

And once you start to improve your copywriting skills, your business income can rocket upwards.

Now for the most important part…

There are lots of people out there running their own home-based businesses. People who work 12-14 hours a day - or more - every day, just to keep their heads above water.

The Complete Guide To Copywriting, on the other hand, gives you the chance to ‘earn as you learn’ and make money from your marketing campaigns, saving you valuable time and effort.

The Complete Guide To Copywriting shows you how to write compelling letters and ads, so it isn’t going to be cheap. If it was cheap, you wouldn't trust it, and you probably wouldn't want to get it. After all, how could something cheap enable you to generate a lot of money? You do have other options. But to hire a top-class copywriter to help you in your business is probably not one of them. That’s if you could hire them (they usually have a waiting list of several months).

The top copywriters in the world get paid £25,000.00 - £50,000.00 upfront (or more) per letter. Many also receive 5% of the sales revenue their letter makes for the company.

But even though The Complete Guide To Copywriting would be good value at £25,000.00, I'm not going to ask you for that much. Even though there are probably a lot of people who would happily pay $5,000.00 (or more) for such a guide.

One-Time Investment - Lifetime Use…

By acting today you can receive The Complete Guide To Copywriting for only £495. Which comes to just £1.36 a day spread over a year. Not much when you look at it that way, is it?

I mean, what else could you get for £1.36 a day? A half-pint of beer? A Big Mac? A week’s subscription to The Guardian? (All of which are bad for your health, by the way).

In return, you receive concrete information concerning a valuable, in-demand skill you can use again and again, to earn a regular income for the rest of your life.

You should think of getting The Complete Guide To Copywriting as buying money, a gold-plated investment in your future

Any one of the thousands of techniques, strategies and secrets inside The Complete Guide To Copywriting could make you hundreds, even thousands of dollars in extra income. Income which you didn’t earn before.

Not only can you make lots of money from applying the contents of The Complete Guide To Copywriting, you’ll also save valuable time, effort and money by avoiding other poor quality products which claim to give you ‘the next best thing’. So you come out ahead both ways.

But you’ll have to hurry…

This £495 offer is only valid for the next 35 people
who order The Complete Guide To Copywriting

Once the first 35 copies of The Complete Guide To Copywriting have been sold, the price will increase to £795 (still a good investment in anyone’s money).

But I’m making you this special offer, because I want to reward you for taking action.

After all, if you can make the investment to receive these valuable materials
right away, why should you have to pay full price for them?

When You Respond Today, You’ll Also Receive The Following FREE Bonuses

Bonus #1: “The Freelance Copywriter’s Companion”

When you’ve completed your training as a copywriter, you’ll possess a valuable skill, one which is in short supply (and much in demand) in the business world.

Now you will know how to write sales copy, why not carry it on and attract another stream of residual income as a professional copywriter?

A mini-course in its own right, “The Freelance Copywriter’s Companion” includes details of how to build your client list, the techniques to use (and the ones to avoid) and the strategies you can use again and again to attract fee-paying copy clients, and includes:

1. How to get started as a freelance copywriter
2. How much should you charge your clients?
(The shocking truth revealed)

3. Where to find your first clients
(and keep them coming back for more)
4. How to work with clients (once they hire you)
5. Should you use contracts? (The answer may surprise you)
6. My Greta Garbo client close
(and it can be used to establish the framework of your relationship)

And much more…


BONUS #2 – Nick’s ‘Greatest Hits’ U.K. Copy Swipe File

When I put together The Complete Guide To Copywriting, I took my own advice and started off with market research.

So I asked lots of people ‘in the business’ what THEY wanted to see in my guide. Needless to say, I got lots of answers.

But there was ONE thing every single person wanted to see, and that was:

Examples of successful sales letters, with all the figures:
numbers mailed, % response, ROI, the works…

As far as I’m aware, no-one else has EVER revealed this kind of information in the U.K.

So, for the first time in U.K. Direct Marketing history, you’ll receive full case studies of actual promotions I wrote for clients which were successful.

Inside this Special Bonus Report, you’ll discover full details of:

1.An online product launch (starting from scratch with NO database to mail to) which made over $122,141.00 in only 24 days.

2.A 12-page sales letter which made over $30,850.00 ($55,907.28) on the TEST MAILING (a 4 ½ -to-1 Return On Investment) and is STILL mailing over 18 months later…

3.A sales letter to a self-development workshop which pulled a massive 4.22% response.

AND MUCH MORE…

These are real pieces of sales copy,
which made real money in the real world

In each case study, you’ll get the background to each letter, detailed analysis of key sections, my reasons for writing what I did, psychology 101, the emotional triggers which closed the sales, and the actual results – numbers mailed, percentage return, and the amount of return on investment. You get it all.

 

'I think the bonus report 2 is worth the price you are asking for the entire package on its own...I can see myself turning over an extra six figures in the next 12 months as a direct result of using your guide'

“Nick, I don’t recommend other peoples products lightly. But your complete guide to copywriting course has my FULL endorsement. Plus, I must be honest and also say that: I think the bonus report 2 is worth the price you are asking for the entire package on its own. I don’t mean that in a hyped up way either. I’m serious. Seeing your margin notes written throughout the sales letter - is like being able to see “inside your head” as you were writing the copy.

An autopsy if you like, of a winning sales letter. In my opinion that’s worth a lot of money. As a result I have learnt so much from your course. And I can see myself turning over an extra six figures in the next 12 months as a direct result of using your guide.”
Nick James
http://www.Nick-James.com

But that’s not all…

You’re Also Fully Covered By A Risk-Free Double Guarantee

Guarantee #1:

Examine The Complete Guide To Copywriting and bonuses for 30 days after you receive it. If you’re not 100% delighted, for any reason, simply return it at any time for a full, prompt, and unconditional refund of your money.

Guarantee #2:

Once the initial 30 day guarantee has expired, you can keep The Complete Guide To Copywriting for 12 months.

If, after that time, you show me proof you used the strategies included in the guide, and you can honestly tell me you haven’t made at least ten times your investment in The Complete Guide To Copywriting in additional revenue in 12 months, then I’ll still send you a full refund.

Remember. You are under no obligation to us at any time, either now or ever.

I must be honest with you…there IS a catch with this offer…

There are NO shortcuts in this business.

If you want to improve as a copywriter, you must put in the effort required to develop your skills.

Learning to write copy is simple, but it’s not easy. Which is why copywriting is such a valuable skill.

One thing in your favour, though. Most people in life are extremely lazy. Which leaves the field wide open for you to take advantage of this proven information, apply it, and earn good money on a consistent basis.

Here’s a brief summary of what you’ve read so far:

1.You’ve seen why learning how to write sales copy is an essential part of your business success

2.You’ve seen what leading U.K. offline and online marketers have said about my copywriting skills

3.You’ve seen the profits my clients have made as a direct result of my copywriting

4.You’ve also seen how The Complete Guide To Copywriting home study guide can help you save time, earn while you learn and give you the freedom to really enjoy life

Your dream has never been closer than it is right now

Whether you’re young, old, male, female, already in business or thinking of starting, you don’t need special intelligence or abilities to succeed as a direct response copywriter. That’s the great thing about it. But you do need to keep an open mind, and be prepared to put in some effort in order to master this valuable skill.

The good news is – all that work and effort can pay off for you. And when it happens, it’s well worth it.

If I can learn how to do this, then you can too

1.One other thing. The Complete Guide To Copywriting won’t turn you into a ‘copywriting superstar’ overnight.

2.Then again, these days, you don’t NEED to be a ‘copywriting superstar’ to earn good money as a copywriter.

3.How can I say this? Simple. Take a look around you, and see what passes for ‘cutting edge marketing’. It’s terrible!

4.When you take what you learn from The Complete Guide To Copywriting, and apply it correctly, you’ll be light years ahead of all the dross out there. And while the ‘experts’ are scratching their heads wondering what went wrong (you could show them), you’ll be the one laughing all the way to the bank, with another successful sales promotion under your belt.

5.It doesn’t matter where you are in life. You don’t need to be a brain surgeon to succeed as a copywriter. In fact, the less you know to start with, the better.

You’ll also love the freedom your new ‘hobby’ gives you

1. The freedom to escape the rat race,
2. The freedom enjoy life instead of endure it.
3. The freedom of never having to worry about any bills (you pay them immediately) or mortgage payments (you paid that off months ago.)

Yes, the money’s nice, but it’s what it can do for you which really matters. Bringing you closer to your family and children. Being around when important things happen in your family’s lives. Going where you want, when you want to, without the stress, pain and worry of never having enough money to even enjoy life’s little luxuries which were always just out of reach.

Yes, you must commit yourself to continuous improvement if you want to become an effective copywriter, but know this. You CAN succeed as a copywriter, and when you do, the world is your oyster.

Either you can write for clients (who are desperate for even half-decent copywriters). Or better still, you can write copy for YOURSELF and YOUR OWN products. Whichever way you decide to go, your future success is there for the taking.

I started off working for clients. It was a fantastic learning curve (and rollercoaster ride) and I learnt a lot. While I still write for a few trusted clients, I’m now moving more and more to writing copy for my own products and services. So in effect, The Complete Guide To Copywriting is ‘the story so far.’

Now it’s your turn – with a little help from me - to write your own success story.

One more thing - It’s important

You know what? I wish I was in your shoes right now. You see, what you’ll discover in The Complete Guide To Copywriting home-study guide will slash at least 3-5 years off your learning curve. Not only does it show you how to make your sales letters more effective, you’ll also save hundreds of hours of wasted time, thousands of pounds in money, and a lifetime of frustration and effort.

I’m not saying it’ll make it easy for you. Easy, no. EASIER, yes. It’s a big difference.

Oh yes. One final question for you…

How Much Money Will You Earn In The Next 12-24 Months?

Now that you’ve read this far, you have a decision to make…

Decision number #1: carry on promoting your business services the same way you have to date, drifting along, struggling to make ends meet, and knowing what you’re doing with your sales copy is at best hit and miss, and at worst a serious drain on your finances.

Or Decision number #2: invest in The Complete Guide To Copywriting, use the information in it, and earn more money in your business with less effort.

Another thing you should know.

1) People have been asking me for years to write a ‘how to’ guide to copywriting, and interest in this launch from colleagues ‘in the business’ has been enormous.

2) There are plenty of people (maybe even your competitors) who will know a good thing when they see it. They’ll get The Complete Guide To Copywriting, use the information in it, and earn a small fortune in a relatively short space of time – money which could have been in YOUR Bank Account.

3) Other people have already earned good money from hiring me to write their sales letters for them, and enjoyed great success

4) Look at the Testimonials in this letter - I know what I’m talking about

Needless to say, I can’t guarantee your success. That’s ultimately down to you, of course. But what I can guarantee with 100% certainly, is when you receive The Complete Guide To Copywriting you’ll get the tools you’ll need in a simple-to-use format anyone of average intelligence can use and make money from. Plus, the odds of you succeeding will increase dramatically.

However, if you choose not to receive The Complete Guide To Copywriting, what will you be doing with YOUR life in the days, weeks, months and even years ahead?
How much money will you be making, struggling along without help?

Let me tell you. I’ve done the whole ‘wage-slave’ thing -18 times over. The soul-destroying commute. The lies. The gossip. The back-stabbing. The politics. The stress.

And hell on earth doesn’t even come close. I mean, you saw some of the jobs I worked in, didn’t you?

Imagine yourself slogging away in some of those places. £5.49 an hour to empty rubbish bins in an office? £7.29 an hour on a factory production line, splodging Bodyshop Coconut Body Shine into plastic tubes? (Exciting, huh?)

Even the so-called ‘respectable jobs’ paid peanuts. Fancy £756 a month at British Airways, screamed at from every direction (and staggering into an early shift at 4.40 a.m., working an 8-14 hour day)? How does £82.25 a week basic salary at the Cannes Tourist Office grab you? (Worrying about how much commission you might get each month, and whether you’d have enough to make ends meet)?

It makes me shudder to think back to these jobs.

Yes, I know what you’re thinking. The figures have almost certainly gone up a lot since then. Maybe they’ve even doubled. But that’s not the point, and you know it.

The point is: Is this kind of existence what you REALLY want for the rest of your life?

On the other hand, just ONE sales letter I wrote for a client last month earned me more money than I would have made in a YEAR at the packing factory

Now of course, this is after a lot of hard work and investment on my part. Not only in honing my skills, but building up a good reputation and track record of success.

But if you think of nothing else, think of this:

Provided you stick at it, you CAN become a good,
even a great copywriter

Isn’t It About Time You Stopped Playing ‘Russian Roulette’
With Your Copywriting…And Started WINNING?

I’ve proved to you that making money by using what you’ll learn in The Complete Guide To Copywriting is possible, with only a small investment – the numbers speak for themselves.

This is your chance to make some real money, and follow in the footsteps of other successful home business owners and copywriters, from what are essentially simple processes – but only if you take ACTION NOW…

If you’re really serious about making the next few months and years your most profitable ever – then you must get hold of The Complete Guide To Copywriting right now, today, while you’re still reading this letter.

Remember. You’ve nothing to lose. You’re covered by a double money-back guarantee. And think of all the extra cash you could make.

Send off for your copy of The Complete Guide To Copywriting today, and start to enjoy the success you deserve, just like my clients. I guarantee you’ll be delighted you did.

Here’s How To Get Your Copy Of
The Complete Guide To Copywriting Today

The Complete Guide To Copywriting is not available in bookshops, Amazon or Ebay. You can only get it here on this webpage.

To get your copy of The Complete Guide To Copywriting
click the image below

Only £495
(FREE Postage & Packing )


You must hurry. The Complete Guide To Copywriting special offer is only available for a limited time. I can’t keep selling it at this low amount, and once I’ve received the certain number of orders, the offer is over for good. So make sure you grab your copy today.

Yours sincerely,



Nick Wrathall

Nick Wrathall
Director, FSM Ltd

P.S. – Applying what you learn in The Complete Guide To Copywriting will make a huge difference to your business, increase your profits, save you valuable time and money, and provide you with a lifelong business skill you can use over and over again. You are under no obligation to us now or ever, and are fully covered by a year long double-guarantee. When you order today, you’ll also receive two FREE Bonuses, yours to keep regardless. You therefore risk nothing by trying this. Grab your copy today

P.P.S. – Nothing happens in anyone’s business until the copy gets written. Once you have completed the Copywriter’s The Complete Guide To Copywriting, you will have a powerful business-boosting skill you can use straight away. Order now.

P.P.P.S. - I’ll never forget the day I left my last ‘proper’ job. As I closed the office door behind me for the last time, I was scared. I’d given up a well-paid job, I’d sweated blood to slide up the ‘greasy pole’, and now it was all over. No more security. No more regular pay-cheque. No more Christmas bonus, paid holidays or pension plan. What was I doing? Apart from the corporate world, I didn’t know anything else. Was I throwing away a safe career? Was I making the right decision to train as a copywriter? I needn’t have worried. You see, in layman’s terms, this stuff works. The money is good, the demand is constant and through proper use of your new-found copywriting skills, you can provide a service of real value. Now if I hadn’t taken this path, I DREAD to think what I’d be doing now. Doesn’t bear thinking about. Please don’t let this ever happen to you…